Beauty Industry

Justin Bieber Launches Women’s Fragrance

"Someday" includes a removable charm hanging around the neck of the bottle.

Author Image

By: Jamie Matusow

Editor-in-Chief

While most male celebs start with a men’s scent, Justing Bieber is launching a women’s fragrance in June called Someday. Targeting his scores of “tween” fans, Someday will be available at Macy’s, Sephora, Dillard’s, Nordstrom and Ulta stores.

Someday’s bottle includes a removable charm hanging around the neck. A portion of the sales will go to two of the Pop Prince’s favorite charities: the Make-A-Wish Foundation and Pencils of Promise, which builds schools.

“Someday is the idea that we can change the world, make our dreams come true, and even be with the one person that means everything,” says Justin Bieber. “Giving back has always been incredibly important to me, but let’s be honest…I wanted to create a fragrance for my female fans that I can’t get enough of… that I want to get next to and I can’t stay away from. I know they’ll love the scent, but also the opportunity to support some amazing charities. It’s a gift that gives back.”

Bieber has teamed up with Give Back Brands to create a fragrance for her, with the profits going to charity. Give Back Brands has a vision of partnering with entertainment artists and other top talent to create and market world-class products, then donating the company’s proceeds to designated charities, including the favorite causes of the company’s celebrity partners.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters